Olay Skin Care
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Olay is a well-established and successful company
that began in South Africa
and has now expanded worldwide. It has come a long way from its days as a
single, unique pink fluid product to the many product lines and varieties found
in stores today. Olay is particularly known for its anti-aging product line Olay
Total Effects, which saw the revolution of moisturizers to a more boutique-style
of product. With so many products available, Olay has launched a new official
website called “Olay for You”, which asks a series of questions related to your
personal skin condition and skin care routine and suggests the Olay products
that work best for you.
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Getting an Olay Skin Care product
When the company was first established in 1949,
Oil of Olay was a South African beauty product firm started by a
former Unilever chemist. Olay products stood out from competitors
because instead of selling a cream, Olay sold a pink fluid in a
glass bottle that became iconic. Even the marketing of Olay products
separated the company from its closest competitors. The pink fluid
was never explicitly sold as a moisturizer or a beauty item, but as
a “secret” to beauty and younger looking skin. Marketing also
decided to change the name of the product depending on the country
to make it more appealing to a variety of languages until 1999 when
they decided to unify the brand name.
Today, the Olay brand has dropped
the “Oil of” part of its name; it is a worldwide brand with several
ranges of creams, cleansers and other skin products. Olay attempted
to launch a line of cosmetics in 1996 but soon after the company
discontinued these products. Olay currently has a line of boutique
items that focus on the expanding trend in the market for anti-aging
products and designer creams for less. In fact, Olay is credited
with creating the category of “anti-aging” products that are now
readily available and produced by many beauty products companies.
In 1999, Total Effects, Olay’s
first product in the category, launched and was sold at a price
point significantly higher than most commercial moisturizers. The
gamble worked and now there are many anti-aging moisturizers on the
market that are even more expensive. Olay’s new slogan has been
updated as well, from “Share the secret of a younger-looking you” to
“Love the skin you’re in”. The brand has expanded to include
moisturizers, cleansers, soaps and lotions for all skin types and
even sun screen for another level of skin protection.
The two main anti-aging lines are
Olay Total Effects and Olay Regenerist, which are the most popular.
However, there are skin care lines from Olay that cover all types of
skin and all ages. The best place to visit if you are not sure what
kind of skin product is right for you is a helpful interactive Olay
website called “Olay for You” at olayforyou.com. Here you will be
guided through a series of questions that will find the right Olay
products for your skin. This will give you a good start to a good
skin care product to try, that will prevent you from wasting money
on products that you have no use for.
